Labelling

The Australian Government is in the process of reviewing food labelling policy (the Blewett Review).

Australia's alcohol industry is already moving rapidly to place health warning labelling on its products.

DSICA members voluntarily adopted our Harm Question "Is your drinking harming yourself or others?" because our research found that consumers did not accept the nagging adult-to-child tones of health warning labels, and rejected the factual basis of the generic warning labels used in other countries.  

The DSICA Harm Question is much harder for drinkers to dismiss for being personally irrelevant or condescending because it requires the reader to at least consider the question before shifting their attention elsewhere. 

The concept of harm was introduced because it covers a much wider range of situations than narrowly worded health warnings that only engage a small proportion of the population or for a small part of the time. 

In addition, the DSICA Harm Question asks consumers to consider the impact of their drinking on people other than themselves, such as family, friends or co-workers.   

However, DSICA rejects the Blewett Review's recommendations as they lack evidence of effectiveness, especially the use of mandatory health warning labels. 

The goals of the nutritional information recommendations can be met through other means than simple labels on alcohol containers.   

DSICA's objections are spelt out more fully in the Australian industry submission listed below.

The content of alcohol advertisements and their placement in Australia is tightly regulated under the ABAC scheme.

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