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About DSICA |
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DSICA has an impressive record in the field of public education about alcohol. Over the last decade, DSICA has dedicated more than $5 million to community education campaigns that promote moderate and responsible alcohol consumption and encourage responsible market behaviour by alcohol industry members. DSICA members to adopt standard drinks symbol In an industry first, DSICA members have announced that they will be introducing a standard drinks symbol on their products to provide consumers with clear and concise standard drinks information on the beverage container. While standard drinks information is currently required by law, it is sometimes almost impossible to find because it gets lost among the other information required on an alcoholic beverage label. DSICA members took this initiative because there still appeared to be a level of confusion in the community concerning what constitutes a standard drink. The adoption of the symbol by DSICA members will make it easier for consumers to work out how many standard drinks they have consumed and should lead to more informed drinking decisions. The adoption of the standard drinks symbol follows the NSW Government’s recently released Review of Alcoholic Beverages That May Target Young People, which recommends that the standard drinks symbol “be utilized by all manufacturers”.  A
DSICA member, Diageo Australia Ltd, designed this symbol and has made
it available to any other alcoholic beverages producer outside the spirits
industry. DSICA hopes that eventually the symbol is adopted across the
entire industry so that consumers are provided with standard and consistent
standard drinks information.Home Safely In 1986 DSICA initiated ‘Home Safely’™, a national drink-driving education program that encouraged Australia’s teenagers not to combine alcohol and driving, and not to drive with someone affected by alcohol. Executive Director of DSICA, Mr Gordon Broderick, saw a similar program operating successfully in the United States in the mid-1980s, and modified and developed the program for Australian conditions. Home Safely was designed to facilitate classroom and family discussion on the important issue of driving and alcohol. It sought to curb the incidence of teenagers drink-driving or being driven by someone affected by alcohol, and invited teenagers and their families to consider the alternatives. It encouraged teenagers to plan ahead and to take responsible action if they or the person driving them is affected by alcohol. Central to the program was the innovative ‘Contract for Life’™ – an agreement signed by the teenager and their parents or a responsible adult. The agreement provided for teenagers who have been drinking, or who are over the legal blood alcohol limit, to call home from any place, at any time, for assistance to get home safely. In return, parents or the responsible adult agreed to arrange for someone who has not been drinking to collect the teenager and drive them home. In 1993, DSICA launched an intensive two-year campaign to boost community awareness of Home Safely. As a result, over 70% of Australia’s secondary schools received and used a copy of the Home Safely Education Kit, and almost 2,000 community groups and other organisations obtained and used copies of the Home Safely Speakers Kit. Since the launch of Home Safely in 1986, more than one million Contracts for Life have been distributed to Australian families. Home Safely was supported by the alcohol industry, and endorsed by the Australian Medical Association, and Federal and State Ministers for Health and Education. If You’re Drinking, Keep Thinking Moderation In 1990, in response to community concerns about alcohol abuse by young Australians, DSICA implemented a multimedia public education campaign to promote responsible and moderate alcohol consumption among 18 to 24 year olds. Its partners in this campaign were the Media Council of Australia and the Advertising Federation of Australia. The alcohol industry also endorsed the campaign and provided its full support. The year-long campaign utilised radio, television, print and outdoor billboard advertising. It featured adolescent role models and contemporary Australian musicians Angry Anderson and Kate Ceberano, as well as Olympic basketballer Andrew Gaze. Advertisements were scheduled in prime-time television programs with adolescent appeal, appeared in print advertisements in lifestyle and other popular magazines, and were featured on outdoor billboards. They were supported by a poster campaign featuring the three role models. The posters were distributed to secondary schools across Australia via DSICA’s Home Safely program. How Much Alcohol Does Your Drink Have? DSICA’s most recent community education campaign – ‘How Much Alcohol Does Your Drink Have?’ – was designed to inform consumers about the amount of alcohol in a standard drink and the equivalent alcohol content of various alcohol beverages. ‘How Much Alcohol Does Your Drink Have?’ was designed to teach consumers that a standard drink contains 10 grams of alcohol, and that a 30ml nip of spirits contains the same amount of alcohol as a 100ml glass of wine, or a 285ml glass of full strength beer. Launched in September 1995, the campaign supported the Federal Government’s standard drink labeling requirements on all alcohol beverage containers sold through retail outlets. It was a supplement to the Government’s three-year national adult education and risk awareness campaign, ‘Alcohol. Go Easy’. State and local governments, community groups and organisations, and industry groups collaborated to implement various initiatives associated with this campaign. In 1995, over 60,000 posters were distributed as inserts in liquor trade publications, 50,000 went to large licensed clubs and hotels throughout Australia, and 25,000 were sent to health departments, drug and alcohol organisations, police, schools, doctors, health promotion organisations and other community groups. Over 1,000 were sent to parliamentarians, health professionals and health bureaucrats. The final phase of the campaign, a point-of-sale campaign to the liquor industry and the community, commenced in June 1996 with DSICA member companies distributing one million drink coasters and a further 50,000 posters to Australian hotels and licensed clubs. Community groups, community road safety committees and other organisations also distributed the coasters and posters within their support networks. Back to Top  |
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