DSICA | About DSICA

About DSICA

Distilled Spirits Industry Council of Australia Inc

About DSICA

	Profiles
	Community Education
	Industry Initiatives
	Affiliations

CHAIRPERSON

Ms Eleanor Craig
Managing Director – Diageo Australia

Eleanor Craig was promoted to Managing Director Diageo Australia, the premium drinks business formerly known as Guinness UDV, in August 2004. In this role, Eleanor has overall responsibility for Australia and New Zealand. Prior to this role Eleanor was General Manager of the Diageo Nordics business for just over two years. During this time Eleanor significantly expanded the business to a point where it became the fastest growing business within the Diageo global network.
   With more than 15 years international experience in the liquor industry, Eleanor has been with Diageo for 13 years as well as working for Seagram for a short period. During her time in the industry she has held various senior positions including VP Customer Development Group for Seagram Europe (2000), One Europe Director for Seagram Europe (1999), Business Support and Financial Director UDV Eurasia (1997) and Strategy and Finance Director for IDV Asia (1995).
   Eleanor holds a BA in Business Management and is a qualified Chartered Accountant.
   In addition to her current responsibilities Eleanor is a board member of the Distilled Spirits Industry Council of Australia and a member of the Business in the Community Initiative.
   Having lived in Sweden; London; Azerbaijan, Moscow and Singapore; Eleanor, her husband Andrew and son Jonathan are delighted to call Australia home.

EXECUTIVE DIRECTOR

Mr Gordon J. Broderick

Mr Gordon Broderick is Executive Director of the Distilled Spirits Industry Council of Australia – a position he has held since the Council was formed in 1981.
Mr Broderick’s long and distinguished career in the alcohol beverage industry spans nearly 30 years, beginning in the 1970s with his appointment as secretary of the Wholesale Spirit Merchants Association of Victoria and later as general secretary of the national organisation – and DSICA’s predecessor – the Federated Wholesale Spirit Merchants Association of Australia.
Gordon’s ability to determine the needs of the alcohol beverage industry at important stages in its development is illustrated by his founding involvement with three major organisations:

•	The Distilled Spirits Industry Council of Australia (DSICA)
•	The National Alcohol Beverage Industries Council (NABIC)
•	The Asia Pacific Alcohol Policy Forum (APAPF)

Mr Broderick has also served as Executive Director of the Licensed Clubs Association of Victoria (1985–95) and as Executive Officer of the Victorian Wine Industry Association (1990–95). From 1978 to 1985 Mr Broderick was a judge of Spirits and Liqueurs at both the Royal Melbourne and Royal Hobart Shows.
   Gordon’s absolute commitment to promoting the responsible and moderate consumption of alcohol has been recognised with appointments as adviser to numerous national and state governments on alcohol-related matters. He has been a member of Ministerial advisory bodies – the Liquor Industry Consultative Councils of Victoria and NSW – since their inception in 1974 and 1990 respectively. Gordon also participated in a government-appointed expert panel reviewing the Victorian Liquor Act.
   Internationally, Gordon has represented Australia in numerous forums. He is a former secretary of the Paris-based International Federation of Wines and Spirits (FIVS) and former chairman of the FIVS Standing Committee on the Social Aspects of Alcohol. In this capacity he had the honour to lead a FIVS delegation to the World Health Organisation in Geneva in 1996 to demonstrate the alcohol beverage industry’s commitment to the moderate and responsible consumption of alcohol.
   In 1992, Gordon was awarded the Gold SAM award for services to the Australian Liquor Industry and in 1997 was made a ‘Keeper of the Quaich’ for services to the Scotch Whisky Industry. In July 2000, Gordon was awarded the Australian Hotels Association President’s Award in recognition of his outstanding contribution to the hotel industry.

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