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Wednesday, 15th May 2002
CONSUMERS WIN AS BUDGET ENHANCES INTEGRITY IN ALCOHOL LABELLING

‘Consumers are the big beneficiaries of the announcement in the Federal Budget that closes the excise loophole whereby alcohol products manufactured at less than their labelled alcohol strength gained a tax advantage over other products and short-changed consumers,’ said the Distilled Spirits Industry Council of Australia (DSICA) today.
   DSICA welcomed the Government’s announcement that from 7:30pm last night, excise duty is now payable on the higher of either the labelled or actual alcohol content for products manufactured locally.
   This has always been the case for imported alcohol products under the Customs Act. However, a loophole existed whereby Australian manufactured pre-mixed spirits or beer were only required to pay excise on the actual alcohol strength, and could therefore be falsely labelled as containing a higher strength of alcohol with no penalty or recourse.
   In effect, under this loophole, a can of pre-mixed spirits or beer could have been labelled as 5% alcohol by volume (abv), but only contain 4.8% alcohol or less. Not only would this have mislead and short-changed consumers, but the falsely labelled 4.8% abv product would have gained a significant tax and price advantage over legitimate 5% abv products.
   Now, a 4.8% abv product falsely labelled as 5% abv must pay excise on 5%, removing the incentive to short-change consumers.
   ‘This is great news for the spirit industry, and pre-mixed spirit drinkers,’ said Mr Gordon Broderick, Executive Director of DSICA.
   ‘While DSICA Members already pay excise on the labelled strength, and continually strive to manufacture as accurately as possible to that labelled strength, the industry has been very concerned about the potential for someone to exploit this loophole, create an unlevel playing field, mislead consumers and harm the industry’s good reputation.
   ‘By closing this loophole, the Government has ensured the ongoing integrity of the alcohol industry’s products and labelling practices, and reassured consumers that they are getting exactly what they pay for.
   ‘The Government is to be congratulated for taking such prompt and decisive action, protecting the interests of both the industry and consumers,’ said Mr Broderick.

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